→ Proactively identified new problems areas.
→ Established regular user communication.
→ Contributed to product strategy.
→ Leading lunch & learn sessions for team learning.
Vinterior
Timeline
2022 – 2024
Type
E-commerce
Helping users to find their perfect home pieces while being mindful of the planet.
Company
Challenges & Responsibilities
→ Ensured smooth checkout experience.
→ Improved product delivery for customer satisfaction.
→ Enhanced PLP for perfect item discovery.
→ Stablished collaborative design process within the team.
Role
Product Designer
🚨 Important note
Throughout my journey at Vinterior and collaborating with 3 squads, I've had the privilege of contributing to 32 unique projects. Each venture brought its own set of challenges and triumphs.
So, I picked two projects to keep it "shorter" — showcasing the process, projects types, and how working with the team was an absolute joy.
Post registration
We currently have multiple streams of registered users that we do not provide various options to, which are visible to our core registration flow.
Option to sign up for our newsletter
Option to apply for a Trade Account
Acquisition data
Registration flows affected:
Google One-Tap
Google Signup
Facebook Signup
Registration flows unaffected:
Vinterior Signup
During the Vinterior Signup flow, users provide valuable acquisition information, as well as have the option to signup for our newsletter
and apply for a Trade account.
• Project 1 •
Why solving this?
We implemented Google One-Tap on March 2nd 2023.
Since then we have seen a an increase in registrations, but
a steady decline in registered user > purchase activation rate.
–
When we are not running a welcome discount, around 50%
of our newsletter signups happen during the registration process, by not providing this option to specific registration types we are losing the potential to sign them up for our newsletter and email alerts.
Hypothesis
1. By onboarding more users with these options we will push them further down the funnel to activation.
2. By encouraging Google 1-tap signups to engage with Vinterior we will change their behaviour from guest to registered user.
Discovery – User interviews - Insights
Solution
Implement a dropdown/popup modal after account creation, that includes:
Option to sign up for the newsletter
Are you a Trade Buyer? - link to Trade buyer application
User acquisition dropdown
Additionally, the team conducted a an A/B test for 50/50
of our users over 6 weeks, achieving statistical significance.
Impact
18%
increase in activation rate
986%
increase in newsletter signups
• Project 2 •
Dimensions
In the vibrant realm of the Disco Squad's Search & Browse discovery initiative, I identified a significant opportunity to enhance the user experience — specifically focusing on bringing clarity to product dimensions.
During the discovery process, it became evident that users often sought detailed information about dimensions, a crucial factor influencing their purchasing decisions.
With the current designs, that was hidden on the Details dropdown which made the life of our buyers hard to find that information.
Discovery Insights
User Pain Point
Buyers frequently contacted sellers through the Vinterior chat to inquire about product dimensions, consuming time and effort for both parties.
Opportunity
Recognising the need to streamline this process, the project aimed to display product dimensions prominently on the Product Details Page (PDP), offering users instant access to vital information.
Objectives
Enhance user decision-making
Provide clear and easily accessible product dimensions on the PDP to expedite the decision-making process.
Reduce buyer-seller interactions
Minimize the need for buyers
to contact sellers for dimension inquiries, optimising efficiency for both parties.
Building trust
Increase levels of trust by providing essential information upfront, fostering transparency
in the buying process.
Solution
Collaborating with the Disco Squad, I led the implementation of a user-friendly dimensions display on the PDP.
This strategic move not only brought clarity to users but also addressed the recurring issue of unnecessary buyer-seller interactions.
We A/B test for 80/20 of our users over 4 weeks,
and the impact of this enhancement was substantial.
Impact
33%
reduction in scrolling on the PDP significantly streamlines the user experience.
45%
drop in buyer-seller chats, proving the effectiveness
of providing instant dimension details.
🍗 Extra nuggets
Beyond the showcased projects, there are hidden gems
in my portfolio that I'm excited to discuss in detail during
our interview.
I'm open to show the raw materials and artefacts of these substantial projects, offering a closer look at the challenges
I faced and my creative process.
Delivery
Peer 2 Peer
Personalisation
Takeways
Working at Vinterior with three kick-butt squads on 52 cool projects has been a wild ride. Never thought handling three squads could level up my skills and boost my professional game, but here we are!
Shoutout to the amazing team — good vibes,
great peeps, and loads of joy in every project.
Each challenge was a chance to flex our creative muscles, and I'm stoked about the growth.